
As a thank you for joining Mike’s webinar, you’re invited to go deeper with a FREE hardcover copy of Profit First — plus six resources created specifically for accountants, bookkeepers, and coaches.
You pay just $9.95 for shipping and handling (US Only)

From: Mike Michalowicz
Boonton, New Jersey
Do you ever wonder what the future looks like for accountants, bookkeepers, and business coaches?
AI is changing how financial work gets done. Software keeps getting smarter.
More business owners are asking why they need another report when they really need better results.
So here's the question...

Stop living invoice to invoice
Consistently find cash
Increase profitability
Build stronger businesses
And finally experience the peace of mind that comes from knowing their business is working for them (and not the other way around)
Because when you help a business become permanently profitable...you don't just change the numbers.
You change the owner's confidence.
You change their family.
You change the future of their business.
And that's the kind of advisor every business owner is searching for.
More importantly, it will show you what's possible when you move beyond compliance and become the trusted advisor your clients rely on for lasting results.
I believe the future belongs to professionals who create transformation—not just reports.
If you're ready to discover what's possible for your clients and your practice...
This free book is your first step.






I wrote Profit First to challenge the way business owners—and the financial professionals who serve them—have been taught to think about profit.
Inside, I'll walk you through the exact principles and practical steps that have helped hundreds of thousands of businesses become healthier, more profitable, and less stressed about money.
Here's a preview of what's waiting for you...
Chapter 1: Your Business Is An Out-of-Control Cash-Eating Monster
I'll show you why businesses that look successful on paper often struggle to keep cash in the bank - and why it isn't your clients' fault.
Chapter 2: The Core Principles Of Profit First
Discover the simple shift that turns profit from an afterthought into a habit.
Chapter 3: Setting Up Profit First For Your Business
I'll walk you through how to put the Profit First system into place, step by step.
Chapter 4: Assessing The Health Of Your Business
Learn how to quickly identify where a business is thriving... and where it's quietly bleeding cash.
Chapter 5: Allocation Percentages
I'll show you the framework that removes the guesswork and creates healthier financial decisions.
Chapter 6: Putting Profit First Into Motion
Learn how to make Profit First part of the way a business operates every single day.
Chapter 7: Destroy Your Debt
Discover a practical approach to reducing debt while building a stronger, more profitable business.
Chapter 8: Find Money Within Your Business
One of my favorite chapters. I'll show you where businesses are unknowingly hiding cash -and how to uncover it.
Chapter 9: Profit First - Advanced Techniques
Take the system even further with strategies for growing and more complex businesses.
Chapter 10: The Profit First Life
See what's possible when profit becomes the foundation of every business decision.
Chapter 11: How To Keep It From Falling Apart
I'll show you how to make Profit First stick so the results last for years—not just weeks.

Bonus #1: Client Advisory Services Roadmap

Everyone is talking about Client Advisory Services (CAS).
But most firms are still asking the same questions:
✔ What exactly is CAS?
✔ Why should I offer it?
✔ How do I actually get started?
We created this guide to answer those questions and then give you a practical six-step roadmap for introducing advisory services into your firm.
Instead of wondering where to begin, you'll see exactly how to start evolving beyond compliance work and creating deeper, more valuable relationships with your clients.
Bonus #2: Value Starts With Hello

The first few minutes of a client conversation often determine how they'll see you forever.
As a compliance provider...
Or as a trusted advisor.
Inside this training, I'll share one of the same relationship-building approaches we teach Profit First Professionals to help create stronger client relationships, uncover bigger opportunities, and make a greater impact from the very first conversation.
Bonus #3: The Advisory Firm Client Attraction Field Report (2026)

The accounting profession is changing rapidly.
AI.
Automation.
Changing client expectations.
Inside this special report, you'll discover the trends shaping the future of advisory firms, and the opportunities available to firms that position themselves ahead of the curve.
If you want to understand where the profession is heading and how to prepare your firm for what's next, you'll love this report.
Bonus #4: The Essential Profit First Toolkit

This resource bundle includes three of our most popular implementation tools designed to help you better understand the Profit First system.
✔ The Profit First Instant Assessment — Quickly evaluate a business's financial health and uncover hidden opportunities.
✔ The Profit First One Sheet — A simple step-by-step implementation blueprint that makes the Profit First system easy to understand.
✔ The Profit Blueprint — Learn a practical path for increasing profit allocations while building a healthier business over time.
Together, these resources make it easier to see how the Profit First methodology works in the real world.
Bonus #5: The 5 Profit Conversations Every Advisor Should Be Having

The best advisors don't start with spreadsheets.
They start with better questions.
Inside you'll discover conversation starters designed to help you uncover what really matters to your clients, create more meaningful financial discussions, and reveal opportunities that often stay hidden during traditional accounting meetings.
Every question includes:
✔ When to ask it
✔ What the answer reveals
✔ Where to take the conversation next
Bonus #6: Profit First Myths

Every successful idea attracts misconceptions.
Profit First is no different.
In this exclusive video series, I'll personally break down the most common misconceptions about Profit First, explain where they came from, and show you what the methodology really teaches.
By the end, you'll have a much deeper understanding of why Profit First has helped hundreds of thousands of businesses around the world.

I know you've probably seen offers where the "free" gift somehow turns into monthly charges, surprise subscriptions, or hidden commitments.
This isn't one of those offers.
There are no automatic shipments.
No continuity program.
No hidden fees.
Just a book I genuinely want you to read.
There are a few reasons:
Because I believe the world needs more profitable businesses.
Every healthy business creates stronger families, better jobs, and stronger communities.
And the professionals who help make that happen have an opportunity to create an incredible impact.
I've spent years teaching entrepreneurs that profit shouldn't be an accident.
The more people who understand these ideas, the more businesses we can help become permanently profitable.
I believe you'll quickly discover that Profit First isn't just another business book.
It's a different way of thinking.
If it changes the way you see profit, cash flow, and the role you can play in your clients' success, then giving you this book is one of the best investments I can make.
I created this offer as a special next step for people who joined me for the webinar.
So if you want your FREE hardcover copy of Profit First and the six additional resources, don’t put this on the “I’ll come back to it later” list.
Claim your copy while your webinar attendee offer is still available.
I believe so strongly in the ideas inside Profit First that I'm happy to take all the risk.
Read it.
Highlight it.
Dog-ear the pages.
Then ask yourself one simple question:
"Will these ideas help me create more value for my clients and build a stronger, more future-ready practice?"
If your answer is no, just let us know.
We'll gladly refund your shipping and handling.
And the book is yours to keep.
Fair enough?

Hardcover Copy of Profit First
Retail Value: $24.95
Learn the cash management system that has helped hundreds of thousands of business owners build healthier, more profitable businesses.
The Client Advisory Services Roadmap
Value: $97
A practical roadmap for evolving beyond compliance work and building a more valuable advisory practice.
Value Starts With Hello
Value: $97
Discover how the very first conversation can position you as a trusted advisor instead of just another accountant or bookkeeper.
The Advisory Firm Client Attraction Field Report (2026)
Value: $97
See the trends shaping the future of advisory firms and how successful firms are positioning themselves for what's next.
The Profit First Implementation Toolkit
Value: $197
Including the Instant Assessment, One Sheet, Implementation Guide, and other practical resources to help you better understand the Profit First methodology.
The 5 Core Profit Conversation Starters
Value: $97
The questions that uncover hidden opportunities and create deeper conversations with clients.
Mike's Profit First Myths Video Series
Value: $97
Watch Mike personally separate fact from fiction and answer the biggest questions about the Profit First methodology.

My hope is simple:
That the ideas in this book help you see new possibilities - for your clients, your firm, and your future as a trusted advisor.
I can't wait for you to read it.
—Mike Michalowicz
P.S. If you're the kind of person who skips straight to the bottom (don't worry... I do it too), here's everything you need to know.
I'll send you a FREE hardcover copy of Profit First.
I'll also include over $600 in bonus resources to help you better understand the future of advisory and the Profit First methodology.
You simply cover the shipping and handling.
There are no subscriptions, no hidden fees, and no automatic charges.
If you don't believe the book was worth the cost of shipping, let us know and we'll refund it.
That's it.
Profit First is for accountants, bookkeepers, business coaches, and advisors who want to create more value for their clients and build a stronger, more future-ready practice.
Whether you're just beginning to explore advisory services or you're looking for a better way to help clients improve cash flow and profitability, this book will give you a fresh perspective on what's possible.
Yes. The book is completely free.
The only thing we ask is that you cover the cost of shipping.
There are no subscriptions, no hidden fees, and no automatic monthly charges.
Just great ideas delivered to your mailbox.
The book will give you a solid understanding of the Profit First philosophy and the principles behind the system.
If you decide you'd like to professionally implement and market Profit First as part of your practice, there's a dedicated path to becoming a licensed Profit First Professional, where you'll receive the training, tools, and support to do it the right way.
Absolutely.
Many experienced advisors discover that Profit First gives them a practical framework for having more meaningful conversations about cash flow, profitability, and long-term business health.
Whether you're just starting your advisory journey or you've been doing it for years, the principles inside the book can strengthen the value you bring to every client relationship.
Orders are typically processed within a few business days.
Shipping times vary depending on your location, but we'll send your book as quickly as possible and keep you updated along the way.
Because I believe profitable businesses change lives.
When business owners become consistently profitable, they create stronger companies, better jobs, and greater opportunities for everyone around them.
And when accountants, bookkeepers, and coaches understand these principles, they have the opportunity to create that impact over and over again.
That's a mission worth investing in.
That's entirely up to you.
Many readers simply apply the ideas to their own businesses or use them to deepen the conversations they have with clients.
Others decide they want to take the next step by learning how to professionally implement the Profit First methodology through the Profit First Professionals program.
Either way, it all starts with the book.
